Case Studies

Elean Data Centre: maximising support

Elean Data Centre: maximising support

Quatro was engaged to build public support for Lasercharm’s planning proposals in Cambridge for an eco-friendly data centre - a facility used to house computer systems and associated components.

A planning application was submitted in March 2008 and consent was granted in June 2008. Quatro then directed a public relations campaign to maximise media coverage as part of the marketing activities for the business park.

Substantial media coverage was achieved in:
• National Press, including the Financial Times
• Planning News Websites, including EGi and Property Week
• Trade Press, including Data Centre News, Energy in Buildings & Industry, IT Pro and iTWire

 “[The media coverage achieved] is very impressive and all at Quatro should be congratulated on a sustained PR campaign that has delivered real benefits.  I was at the launch this morning of the NGD data centre in Cardiff.  The most talked about topic in the room was without doubt Elean and this in no small measure is due to Quatro's efforts.”

Christopher Jones, Director, GVA Grimley Technical Real Estate.

For more information, contact Paul Dimoldenberg on 020 7566 7960.

 

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