The Rockwell, London
Our Brief
To manage the launch PR and ongoing media relations for The Rockwell, a luxury boutique hotel in Kensington. The hotel opened in 2006 and is still a client.
Tactics:
- Devising a creative media strategy to position The Rockwell in the highly competitive London market.
- Arranging a launch party attended by fashion celebrities including Jade Jagger, Jade Parfitt and Jasmine Guinness.
- Advising on all marketing and positioning activities including making the hotel available for photo shoots and filming, building celebrity endorsement.
- On-going media work to develop and promote accommodation packages linked to seasonal events or events taking place at nearby London attractions.
- Arranging individual press visits to the hotel for targeted national and international travel journalists.
- Inviting restaurant critics to review the hotel’s restaurant, One-Eight-One.
Some Results:
- Extensive press coverage in UK consumer magazines and national papers including The Sunday Times and the front cover feature on The Sunday Telegraph’s travel section. The hotel has also been extensively featured in international publications and London guide books.
- Room bookings are at a satisfactory level and The Rockwell has a good number of regular guests from both the UK and overseas.
- The Rockwell has the ‘buzz’ that comes with celebrity endorsement (the entire hotel was booked by Giorgio Armani during London’s Fashion Week and it also featured in Jasmine Guinness’ ‘Little Black Book’ in Stella magazine).
- The Rockwell featured in the prestigious Conde Nast Traveller Hot List of 2007.
- To date, The Rockwell’s media campaign has reached a national and international audience of over 37.5 million, with an estimated AVE of over £2 million.
Click here to explore The Rockwell yourself.
How Quatro Can Help You
Quatro's hotel team includes professionals with experience in journalism, international hotel management and property marketing. We understand the needs of the hotel investor, hospitality business and travel and lifestyle media.
For detailed case studies of Quatro’s work with hotel and resort operators, please download our credentials document or contact Louise Rodgers on 020 7566 7966.
Alternatively, click here to visit the Quatro Destinations website.
Download
Quatro Destinations - credentials (.pdf)
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