Our Brief:
We were appointed in June 2006 by this 5-star hotel in one of Europe’s most exclusive Alpine resorts. Our brief was to encourage people to visit Gstaad, best known for its winter sports, during the summer months.
Tactics:
- Devising a media strategy tailored to reach specific audiences (including golfers, honeymooners, CIT market).
- Compiling creative and attractive press materials targeting these audiences and tying in with packages offered by the hotel and the events / activity calendar in Gstaad.
- Planning a series of individual and group press trips with carefully selected journalists to demonstrate the luxurious facilities of the hotel and the variety of outdoor activities available locally.
- Reducing the cost of press visits to the client by cooperating with the local tourist board, local businesses and SWISS International.
Some Results:
- Over a period of 2.5 years Quatro organised individual or group press trips to Gstaad for 36 journalists.
- Over 80 pieces of high-quality press coverage were achieved, many of them double page spreads or more, with an estimated audience reach of 38 million people.
- 98% of all coverage was positive, with 80% adhering to previously defined PR messages.
- Within two years of our appointment, the number of UK visitors to the hotel more than doubled, with an average length of stay of 3.5 nights.
Discover the Grand Hotel Bellevue for yourself.
How Quatro Can Help You
Quatro's hotel team includes professionals with experience in journalism, international hotel management and property marketing. We understand the needs of the hotel investor, hospitality business and travel and lifestyle media.
For detailed case studies of Quatro’s work with hotel and resort operators, please download our credentials document or contact Louise Rodgers on 020 7566 7966.
Alternatively, click here to visit the Quatro Destinations website.
Download
Quatro Destinations - credentials (.pdf)
(2.64 MB)
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